A steady place to think through your early venture.

We work best with first-time or early-stage founders who are still figuring out the shape of their venture. If you have an idea that needs honest outside thinking — not a pitch, not a consultant's report — we're a reasonable fit. We don't specialise in scale-up or late-stage companies.

It's a focused working conversation — typically 90 minutes. We spend the time talking through your idea, testing the assumptions underneath it, and working out sensible next steps. You'll come away with a short written summary and a clear sense of what to do next (or what questions still need answering).

No formal preparation is required. A brief note on what's on your mind is helpful — a paragraph or two. If you have early materials (a slide, a rough doc), feel free to bring them, but they're not expected.

It's a multi-session engagement over several weeks focused on the commercial and operational basics of your venture — how you describe what you offer, how you price it, and what your early operating routines should look like. We stay in B2B advisory territory. We don't provide legal, accounting, or regulated professional services.

The retainer is a monthly arrangement. We have scheduled sessions — usually two per month — and I'm available for async notes and short written exchanges in between. There's no lock-in period; either party can close the engagement with reasonable notice. The aim is to feel like a steady, familiar presence rather than a formal consultancy.

Both. Our office is in Ekkamai, Bangkok, and in-person sessions are available there. Video calls work well too for founders who are based elsewhere in Thailand or in the region. We're flexible on format.

Use the contact form below or send an email to [email protected] with a brief note about where you are and what you're working on. We'll respond within one business day and suggest a time to talk through what might be useful.